Meet Jeff Morton

Complimentary ASSESSMENT

Discover Your Businesses Strengths And Weaknesses And Build A Growth Strategy Around Them!


You Want a Business That Thrives Without Sacrificing Your Life


As a small business owner, you’re passionate about your work, but you’re tired of feeling overwhelmed, stuck, or stretched thin. You dream of a business that grows steadily, attracts the right clients, and gives you the freedom to live a life you love—without working 80-hour weeks. I get it, because I’ve been there.


I’m Jeff Morton, Your Guide to Clarity and Growth


I’m Jeff Morton, a certified Small Business Flight School and StoryBrand coach with a passion for helping small business owners like you build successful businesses while living purposeful, balanced lives. With years of experience as an entrepreneur and coach, I combine the proven frameworks of Small Business Flight School and StoryBrand to guide you toward clarity, efficiency, and sustainable growth. My mission is to help you create a business that serves your customers and supports the life you want to lead.


Your Journey to Success


Your business should work for you, not against you. I help you navigate the challenges of entrepreneurship with a clear, actionable plan designed to simplify your path to success:

  • Clarify Your Message: Using the StoryBrand framework, we’ll craft a compelling message that connects with your ideal clients and sets you apart.

  • Build Your Flight Plan: Using the Small Business Flight School framework, we’ll create a comprehensive strategy covering leadership, marketing, sales, products, operations, and cash flow to drive measurable results.

  • Execute with Confidence: Through personalized coaching or my Hero On A Mission course, I’ll support you in implementing your plan, staying focused, and achieving your goals.